In 2007 Matt and Naomi Noffs started The Street University – a retreat for marginalised kids in Western Sydney. Two years later Matt and his brother Rupert came up with the idea of a shoe company whose profits would sustain it, and GIDEON SHOES was born.

Produced in the same factory as Etiko’s award winning sneakers, Gideon outdoor slippers are made with certified fairtrade and organic cotton as well as sustainably harvested rubber. And of course they’re vegan (no animal based glues).