Creating Social Impact - The Etiko Way

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Meet Ehsan Ullah. Ehsan lives in rural Pakistan, he’s in his mid-forties, is married, and has two young boys. As is commonplace in Pakistan, Ehsan’s parents also live with his family, boosting his family size to six.

While it might sound a tad dramatic, Ehsan would not be alive today if it weren’t for the Fairtrade movement.

Ehsan works at one of the factories where Etiko’s products are manufactured, and because it is a Fairtrade factory, and Etiko pays a 15% Fairtrade Premium on top of their manufacturing costs (as all Fairtrade companies do), Ehsan and the other employees there have access to medical insurance.

This meant when Ehsan experienced chest pains, the worker's committee which oversees the use of our fairtrade premiums arranged for him to attend a doctors appointment, receive a diagnosis (heart disease), and then undergo life-saving open heart surgery. What's more, they footed the US$4,000 bill.

If Ehsan had worked in a non-fairtrade factory in Pakistan anywhere else, he, more than likely, would have been unable to afford the surgery and would have ultimately died, leaving his family of 5 dependents to fend for themselves.

While some people question the higher prices of Fairtrade products (not that Etiko gear that much more expensive!), we firmly believe they are worth every additional dollar, because Fairtrade products not only improve the lives of those working in more vulnerable countries, they can sometimes save them.

The Fairtrade Premium can also be used in other ways to benefit employees, in fact, the employees are the ones who decide how the premium should be used. For example, employees might decide they need a daycare centre and can use the premium to build one.

Or more recently, floods in Pakistan increased the price of food so employees decided to create a food co-op. By using the power of bulk purchasing they could buy food at a decreased rate, then on-sell it to employees with only a small mark up.

 As a customer of Etiko, we want to share stories like Ehsan’s with you, so you can truly understand the difference your purchases make. Without people like you supporting the Fairtrade movement, Ehsan’s return to health would not have been possible.

Thank you for choosing to support our brand and helping to improve the lives of so many people like Ehsan.

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In love!

These are hands down my favourite thongs! I've always worn Havaianas but I'm trying to make better choices by shopping ethically and sustainably and I'm very happy to have found these as a replacement. When I first wore them one did leave a little sore on the top of my foot, but whatever was causing that friction seemed to wear off fairly quick so I don't think it's a common or problematic issue, and certainly nothing a bandaid while breaking in can't fix. I think the print is really cute as well, I usually like to keep things simple and pick all black but the print on these always makes me feel a little better when I put them on. Very happy with my purchase and will definitely continue to choose these over any other brand!

Unisex Navy Crew Neck Organic Fairtrade
Sophia Holden (Adelaide, AU)

Lovely fit and feel to the fabric

Unisex Charcoal T-shirt Organic Fairtrade
Mitzi Galant (Wellington, NZ)

All great, except 3 x tags seems too much

I Like This Hoodie

I've worn it every day since it arrived. It's very comfy.

Bikini, Black, Organic & Fairtrade
Karin at Tinkerwell (Melbourne, AU)

These undies are simply fantastic! Comfortable and soft. Reassuring to know both workers and environment are being treated with care and respect too.

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